Renowned Celebrity Chef Tyler Florence is set to ignite the  culinary scene at the 2024 Paso Wine Fest with the debut of his Masters of Fire Experience series. The  event will take place on Friday, May 17, 2024, from 5 to 9 p.m., promising an unforgettable experience  for food and wine enthusiasts. 

The Masters of Fire Live Fire Barbecue Experience is a dedicated, stand-alone ticketed event in  conjunction with the annual Paso Wine Fest weekend. Highlights of the Masters of Fire event include a  thrilling live-fire culinary competition, a barbecue feast prepared by Tyler Florence and competing  chefs paired with Paso Robles wines, and a meet and greet autograph session with Tyler Florence in  support of his new cookbook, “American Grill.” 

“We are honored that Tyler Florence has chosen Paso Wine Fest to launch the national tour of the  Masters of Fire Live Fire Barbecue Experience” said Joel Peterson, executive director of the Paso  Robles Wine Country Alliance. “We all know barbecue and wine are a perfect pairing, and with our  own unique barbecue style on the Central Coast, what better place for Chef Florence to kick of his  American Grill book tour but in Paso Robles Wine Country.” 

The 2024 Master of Fire Competition will showcase the talents of local chefs who will engage in head to-head battles, vying for the esteemed local title of Master of Fire. The winner will not only receive  bragging rights and a cash prize but will also earn the opportunity to compete in the National Master of  Fire Finals against champions from other festivals across the country. 

Attendees will indulge in a world-class 18-hour smoked barbecue prepared by Chef Tyler Florence and  his acclaimed restaurant, Miller & Lux, recently named best steakhouse in San Francisco. Competing  local chefs will also ofer up samples of their delectable barbecue creations. This All-You-Can-Eat  smoked barbecue is not complete without wine, which Paso Wine Fest has covered. Over 10 Paso  Robles wineries will be showcasing their best-for-barbecue wines in this indulgent afair.

Williams Sonoma is the ofcial tour partner and will be present at the event, ofering a meet and greet  session with Chef Tyler Florence where guests can get their copy of “American Grill” signed. Tyler  Florence will also be at the Paso Wine Fest Grand Tasting on Saturday, May 18 to promote his book. 

Tickets for this gastronomic experience are priced at $250 per person and include an advance copy of  Tyler’s latest book, “American Grill,” set for release later in May 2024. Tickets to the event are limited  to 500 attendees, which is likely to sell out in advance. The competing chefs will be announced soon.  

The Masters of Fire series is not confined to Paso Wine Fest; it is a traveling tour set to grace the top  food and wine festivals nationwide from May 2024 to March 2025.  

Chef Tyler Florence’s passion for culinary excellence and the art of live fire cooking promises an  unparalleled experience for Paso Wine Fest attendees, making the Masters of Fire series a must attend event for food and wine enthusiasts everywhere.  

Tickets to the Masters of Fire Experience at Paso Wine Fest can be purchased here.  

ABOUT TYLER FLORENCE 

Twenty-seven-year Food Network veteran Tyler Florence has captivated millions of viewers on  numerous hit shows, including Emmy nominated “Tyler’s Ultimate,” and “The Great Food Truck  Race,” now in its 17th season, among many others. His reach and influence extends well beyond his  cooking shows, as he has authored 17 cookbooks, including his new book, American Grill (Abrams) coming out Spring 2024, and built an ever-expanding business empire across many platforms. 

He is a proud graduate of Johnson & Wales University ’94, ’04 Hon, and a two-time James Beard  Award nominee for Best Chef West Coast, Tyler launched his award-winning flagship restaurant, Wayfare Tavern, over a decade ago. Tyler Florence Fresh, his outpost in San Francisco International  Airport, also serves the best of his signature dishes. His highly acclaimed San Francisco restaurant,  Miller & Lux, recently named Best Steakhouse in the Bay Area by San Francisco Magazine, is located  in the Chase Arena, home of the Golden State Warriors. He recently opened the second outpost of  Miller & Lux in Hawaii, at the Four Seasons Hualalai resort. His most recent openings, Miller & Lux  Provisions Patisserie and Rotisserie Cafes in Union Square, and the upcoming Town Hall, are helping  to revitalize and enliven downtown San Francisco.

In 2017, Tyler created a full-stack production company, Monarch Collective, Inc. His debut film Uncrushable, a documentary about the Northern California wildfires, was the catalyst for  the company; since then, he has produced content for television and digital media, launched a  successful online cooking class platform and created advertising/marketing videos for a  variety of well-known clients including The Venetian Resort, Red Bull, The Four Seasons,  Purdue Poultry and The Food Network/Discovery. 

Tyler is co-host of a popular weekly iHeartRadio podcast with Wells Adams, titled: Two  Dudes in a Kitchen. 

His insatiable quest for what’s current and interesting in the food and lifestyle space has  always positioned him at the forefront of new trends, gaining him a large and engaged social  media following, that extends above the 1M mark. He calls Corte Madera, California home,  where he lives in an 1890’s-era Bernard Maybeck home with his wife and children.