A podcast hosted by a local vineyard expert is providing insight for wineries to improve the sustainability of their wine business. Sustainable Winegrowing with Vineyard Team podcast is hosted by Craig Macmillan, Critical Resource Manager at Niner Wine Estates. Each episode gives listeners knowledge and insights into the latest science and research in the field of sustainable winegrowing with interviews from leading industry professionals.

According to the producers, Sustainable Winegrowing focuses just as much on technical research as practical, in-field application. The roots of Sustainable Winegrowing are firmly grounded in helping listeners make smarter, sustainable vineyard management decisions to increase efficiency, conserve resources, and maximize fruit quality.

Sustainable Winegrowing focuses just as much on technical research as practical, in-field application. The roots of Sustainable Winegrowing are firmly grounded in helping listeners make smarter, sustainable vineyard management decisions to increase efficiency, conserve resources, and maximize fruit quality.

Greg Pennyroyal, Vineyard Manager at Wilson Creek Winery and Professor of Viticulture at Mount San Jacinto College says, “It is obvious that the Vineyard Team podcasts are peer-to-peer as they are concise, relevant, trustworthy and about the length of time it takes to get between different vineyards, so we can get back to the real business of drinking wine.” The podcast offers long-form interviews covering topics including integrated pest management, fruit quality, water conservation, and nutrient management with experts, as well as five-minute micro “Marketing Tip” podcasts. These quick tips on brand management must-haves like consumer research, social media marketing, and sales strategies, help listeners share their dedication to sustainable winegrowing so that their customers know that they are buying from a brand that shares their values.

Find over 150 episodes at vineyardteam.org/podcast or by searching Sustainable Winegrowing with Vineyard Team wherever you listen to your podcasts.